Better in the Long Run
The Long Run promotes the sustainable tourism philosophy of the ‘4Cs’, in which a balance of conservation, community, culture and commerce allows both the land and its inhabitants to flourish.
I'm a journalist, copywriter, copyeditor and content developer based in Cape Town, South Africa. I've been on the media beat for 20 years, specialising in travel and contributing to the likes of Lonely Planet, the Guardian and BBC Travel. Please drop me a line on jamesbains.travel@gmail.com.